Hi, I’m Roey, a UI/UX Designer with over five years of experience crafting seamless, scalable, and impactful products. I specialize in turning complex challenges into intuitive and seamless experiences that enhance usability and engagement.

Throughout my career, I’ve worked across various industries—including SaaS, news, e-commerce, and research—where I’ve collaborated closely with clients to create meaningful digital experiences. I previously led a research center, driving multiple projects forward and improving processes to help transition it into a full-fledged research university.

My expertise lies in identifying user needs and translating them into innovative product opportunities. This is where Design Thinking plays a crucial role in driving transformational change and business growth. My skill set includes developing robust design systems, creating seamless user flows, and crafting compelling UX writing to enhance user engagement and product success. I’m also proficient in both code and no-code platforms, with hands-on experience in custom WordPress and Elementor, front-end development (Tailwind UI, Bootstrap, jQuery, Vue.js), and back-end technologies (PHP, Laravel, Shopify Liquid).

I have completed the academic coursework for my Master of Science in Information Technology, with only my thesis remaining. While I have paused my research since 2024, my pursuit of knowledge and passion for digital product design continue to drive my professional growth.

Beyond building products, I’m passionate about technology, I’ve recently discovered my love for traveling and exploring new places. I’m also a coffee enthusiast, having studied its fundamentals to deepen my appreciation. I’m an avid Laker fan.

Let’s connect and create something amazing together!