― CONCEPT STUDY ―
This concept study explores an improved eCommerce experience, enhancing product discovery, compatibility guidance, and the checkout process.
Owl Audio specializes in designing and developing wireless headphones tailored for vehicles, with a strong focus on family-friendly features. Drawing from years of experience in the automotive parts industry, their product team identified a need for improved durability, compatibility, fit, and comfort. As a result, they created high-quality audio solutions that meet the unique demands of families on the go.
Client Goals & Requirements
The client sought a modern and minimalist website to replace their outdated platform, ensuring it aligned with emerging technologies and current UX best practices. Their vision was to create a visually engaging experience where images tell the story rather than text-heavy content.
Additionally, they provided three reference websites that exemplify their design preferences:
PhoneSoap – Prefers the simple navigation bar, product image depth effects, and feature-focused product pages. Apple – Loves the clean, minimalist aesthetic, where text is minimal and images drive storytelling. Dave Ramsey – Appreciates the layered design that avoids a boxy layout, making long-form content easy to digest.
Identifying the Pain Points
Through research, I identified three major issues users faced when shopping for Owl Audio’s products:
Cluttered Homepage & Navigation – The previous site made it difficult for users to understand the product benefits at a glance or navigate easily.
Lack of Engaging Product Pages – Product detail pages needed a more compelling layout to highlight key features clearly.
Inconsistent Visual Hierarchy – The design lacked a structured content flow, making it harder for users to digest product information.
How might we create a clean and intuitive eCommerce experience that makes product discovery effortless while maintaining a visually appealing and engaging layout?
Wireframes
To create a seamless and modern eCommerce experience for Owl Audio, I started by developing wireframes to establish the overall structure, user flow, and content hierarchy. These wireframes served as the foundation for the final UI design, ensuring a clean and intuitive shopping experience. The redesigned interface focuses on clarity, ease of navigation, and visual storytelling, aligning with the client’s vision of a minimalist, photo-driven website.
High-Fidelity Design
The redesigned Owl Audio eCommerce platform delivers a modern, user-friendly experience that simplifies product discovery and enhances purchasing confidence. The homepage engages users with a strong hero section, immersive product imagery, and a clear call-to-action, while a compatibility checker ensures effortless vehicle matching. Customer testimonials and a newsletter sign-up foster trust and long-term engagement. On the product detail page, large visuals, a structured feature breakdown, and well-placed calls-to-action create a seamless shopping journey. By focusing on clarity, ease of navigation, and a frictionless checkout, the design transforms the buying experience into an intuitive and engaging process.
This project provided valuable insights into eCommerce usability, modern UI trends, and content hierarchy.
Key Takeaways:
A structured visual hierarchy helps users navigate effortlessly. Minimalist, image-driven layouts improve user engagement. Clear CTA placement drives higher conversion rates.
This project showcases my ability to design intuitive, visually appealing eCommerce experiences that enhance usability while aligning with client goals.