From Vision to Presence: The Story Behind the TMO Platforms Website
How we helped TMO Platforms go from stealth-mode to launch-ready by designing and building a sleek, professional website that reflects their bold fintech vision and enterprise credibility. This is the story of how strategy, speed, and design came together to bring their digital presence to life.
Synopsis
While working at Mosed Corporation, we collaborated with one of our key clients, MyAssets, an asset management platform designed to help users organize, track, and manage their financial, digital, and physical assets. With its beta launch on the horizon, there was a clear need to establish the broader identity behind the product. That’s when TMO Platforms was born, and positioned as the pioneering fintech company behind MyAssets, backed by investors with over 25 years of experience in asset management and enterprise B2B platforms.
The tech was ready.
The product was ready.
But the company had no digital presence.
That’s where we came in.
The Challenge
TMO Platforms needed a website fast. But not just any website. They needed a digital presence that could represent their credibility and decades of experience in fintech. They also need to clearly communicate their value proposition, and resonate with a sophisticated B2B audience in the finance and investment space. It also had to serve as a flexible foundation for future product launches and updates. Ohh, and the deadline? Just two weeks 
.
The Process
Week 1: Discovery & Research
We kicked off the project with stakeholder interviews to understand:
The vision behind TMO Platforms
Their unique positioning in fintech and software development
What makes MyAssets different
The values they wanted the brand to reflect (trust, agility, intelligence)
From there, we dove into:
What kind of story do we want to tell? Clean and technical, or bold and visionary?
Studying sites from top fintech firms, SaaS infrastructure companies, and VC-backed B2B platforms.
Tone & messaging workshops
To define the voice of TMO Platforms, we held a collaborative tone and messaging workshop with the stakeholders. The goal was to uncover the personality behind the brand and align on how it should sound and feel.
Competitive Benchmarking
To help define the tone, layout, and overall user experience for TMO Platforms, we conducted a competitive analysis of leading SaaS and fintech websites. We looked at companies like HubSpot, Dropbox, Slack, and others across key UX categories: visual identity, messaging, structure, and engagement.
Week 2: Design & Build
With our direction aligned, we sprinted into design.
Design Goals
The Result
With a clear direction and tight timeline, we brought the TMO Platforms website to life by blending strategy, storytelling, and sleek fintech aesthetics. We focused on clarity, confidence, and flexibility. The visual identity needed to feel modern but mature, with an edge of innovation that reflects TMO’s forward-thinking mission.
Final Thoughts
Working with TMO Platforms was a powerful reminder that every great product needs a great story, and that story starts the moment someone lands on your site.
In just two weeks, we went from zero to launch, delivering a sleek, professional website that brings their bold fintech vision to life.
